Affiliate tracker: What it takes to climb the rankings

Estimated read time 3 min read

In a monthly series of data analysis, explores the top affiliate traffic generators for March 2024, as leading Latam operators revealed
The post Affiliate tracker: What it takes to climb the rankings first appeared on EGR Intel. global affiliate channel traffic update – March 2024 report

In the ever-competitive world of online gaming and betting, understanding the flow of affiliate traffic to various brands offers invaluable insight. This traffic not only signifies a brand’s current standing but also highlights its growth potential and market dynamics. Let’s delve into the landscape of affiliate traffic across different markets and spotlight some remarkable shifts and trends.

Navigating the affiliate traffic maze

Monitoring the rise and fall of affiliate traffic across marketplaces, we’ve identified the brands that stand out, drawing the most visitors through affiliate referrals. This traffic is the lifeblood of brands in the digital arena, indicating not only popularity but also trust and relevance in the eyes of consumers.

The impact of market size on rankings

In markets where the overall traffic volume is lower, even a slight increase can significantly shuffle the leaderboard. This sensitivity to change underscores the dynamic nature of affiliate marketing, where brands continuously jostle for a better position.

Spotlight on South Korea: Brands shuffle easier in a smaller market

Take the South Korean market, for instance, where brands like WynnBet, 888Casino and bet365 have made impressive leaps in March, climbing 17, 36 and 29 positions, respectively. Such movements are indicative of strategic shifts and well-executed campaigns that resonate with the local audience.

Major moves in established markets: A co-ordinated effort

When a brand climbs the ranks in a well-established market, it’s a clear sign of a concerted effort, possibly involving marketing, partnerships and enhanced offerings. For example, 22Bet’s remarkable rise to the second position in the Indian casino market speaks volumes about their strategic initiatives and market adaptation. Similarly, Caesars’ ascent from eighth place to fourth spot in the regulated New Jersey market showcases its growing influence and strategic prowess.

Visual insights: Peru versus Chile traffic trends

Our latest visual charts bring to light the intriguing comparison between Peru and Chile, two Latin American countries with seemingly similar cultural landscapes. Yet, when it comes to affiliate traffic, distinct preferences emerge, with different brands capturing the majority of referrals in each country. This contrast not only highlights the nuanced differences in consumer behaviour but also emphasises the importance of tailored strategies for each market.

The shifting sands of affiliate traffic offer a fascinating glimpse into brand dynamics across various markets. From sudden surges in emerging markets to strategic climbs in established ones, each movement tells a story of adaptation, strategy and consumer engagement. As we continue to monitor these trends, it becomes evident that success in the affiliate space is a blend of strategic acumen, market understanding, and continuous innovation. is a unique affiliate website intelligence platform that helps affiliate programmes to make more money from existing affiliates, and to automate routine tasks. Affiliate managers can focus on sales and relationships and leave the detailed site analytics, detection of deal violations and opportunity analysis to DeepCI. Contact us at for a live snapshot of the data we have about your brands.

The post Affiliate tracker: What it takes to climb the rankings first appeared on EGR Intel.


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