Bet-at-home has best ever quarter despite lack of major sports event
German online gambling operator Bet-at-home had its best ever quarter despite the lack of a major sporting event to spur betting activity.
Figures released Monday show French operator Betclic Everest Group’s Dusseldorf-based Bet-at-home subsidiary’s total betting and gaming revenue in the first six months of 2017 hitting €76.8m, a rise of 17.5% from the same period last year. Betting accounted for €34.5m of the H1 total, with eGaming (casino, poker, etc.) contributing €42.3m.
The Frankfurt-listed Bet-at-home’s earnings hit €17.4m in H1, nearly twice the €9m earned in H1 2016. Revenue and earnings in the second quarter totaled €39.6m and €12.4m, respectively, each of which represent new quarterly records for the company. Investors reacted by pushing the company’s shares 4% higher on Monday.
The lack of a major sporting event like the Euro 2016 football tournament or last summer’s Olympic Games in Brazil should typically have resulted in a decline in betting activity, yet Bet-at-home’s betting and gaming turnover through the first half of 2017 was up nearly one-quarter to €1.37b.
The turnover rise was even more impressive given that Bet-at-home’s H1 marketing budget fell €2.4m to €24.2m in the first half of the year. The company hailed its customer acquisition and retention measures, which resulted in 4.7m registered customers as of June 30, a 200k improvement over the same point last year.
Based on its favorable H1 figures, Bet-at-home is projecting full-year 2017 betting and gaming revenue to hit €144m, while earnings are expected to land somewhere between €34m and €38m.
Bet-at-home is currently sitting on liquid assets and current securities worth €77.8m, down from €91.8m as of December 31, 2016, due in part to the full repayment of a €21m loan to the company’s main shareholder.
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