Kaizen Gaming operator continues its marketing blitz after 2022 World Cup sponsorship
Betano has been named the first-ever betting partner for the UEFA European Championships following on from its 2022 World Cup sponsorship success.
The Kaizen Gaming brand has linked up with UEFA as an official global sponsor of next year’s tournament in Germany.
The deal marks the first time European football’s governing body has partnered with a betting firm for its flagship international tournament.
The tournament will run from 14 June to 14 July across 10 German cities, with major international sides such as England, France and Spain having qualified.
Kaizen Gaming’s home country, Greece, will be looking to reach the tournament via the play-offs after finishing third in their group behind France and the Netherlands.
The partnership with UEFA follows on from Betano’s link-up with FIFA last year to become the first-ever sports betting partner for a World Cup.
George Daskalakis, Kaizen Gaming CEO, said: “We are thrilled to be partnering with UEFA for the upcoming Euro 2024 tournament.
“This collaboration is a new first for the industry and expresses our fundamental passion for football as well as our mutual commitment towards innovation and excellence.
“We are very excited to be part of this football celebration and are looking forward to enhancing the overall fan experience by delivering unparalleled entertainment through responsible gaming during this highly anticipated European Championship.”
Guy-Laurent Epstein, UEFA director of marketing, added: “We are delighted to welcome Kaizen Gaming and its brand Betano as an official partner of UEFA Euro 2024.
“Betano is a leading digital sports betting operator, with a focus on cutting-edge technology and responsible gaming. We believe their industry expertise and affinity to football make them a great fit for the tournament.”