BtoBet and Megared team up for launch of “Magapuesta” in Colombia
Colombian telecommunication leader Megared has announced that it is partnering with leading technological multinational company BtoBet to launch its new brand Megapuesta in the regulated Colombian gaming market. This is the 16th online gaming license to be issued by Colombian gambling regulator Coljuegos.
Commenting on the decision to team with BtoBet in Colombia, Megared’s Juan Esteban Puerta stated that “as a leader in the communications field we have built an outstanding reputation in our country, and as such we always require high standards from all our partners. We opted for BtoBet as our technological partner to launch our gaming division “Megapuesta” because like us they are pioneers and leaders in the Colombian market, with a vast experience in this regulated market and in other jurisdictions, not only in Latin America but also worldwide. Furthermore, their deep knowledge and reputation of the Latam region, especially the Colombian market, has contributed to develop a trusthworthy relationship with them.”
BtoBet’s Chairman and CEO Alessandro Fried stated that “Megapuesta is another thrilling partnership as BtoBet seeks to further cement its leadership status in the Latin American region and be the first option for those companies seeking to establish their iGaming operations in this exciting market.” He further stated that the unicity of the Megapuesta brand will surely appeal to the Colombian punters, and both companies will seek to replicate the numerous successful partnerships synonymous with BtoBet in the Latin American region.
Solucciones Mobiles was born 11 years ago in Colombia as a trading company of massive consumption products, mainly prepaid mobile cards and mobile recharges. Evolving with the market and thanks to new technologies and the users’ consumption behavior they developed their own transactional platform, branded Megared. Thanks to the commercial and administrative team, and to an infrastructure of more than 26,000 retail points, Megared have managed to position itself as a great network at national level. With the robust presence in the country and the growing of the gaming sector in Colombia they decided to start a new business, launching the brand Megapuesta. Con
BtoBet is a multinational company and is part of a group with 20 years of experience in software development in IT, telecommunication, e-commerce and banking, strongly committed to technology and widely investing in technology research and development. The experience gained at the forefront in these advanced environments, compared with the more recent gambling industry, allows BtoBet to be visionary with a deep understanding of the requirements of the market, catching changing trends and anticipating bookmakers’ and operators’ needs. BtoBet is a true partner in technology, offering a standalone platform and services for the iGaming and Sports Betting industry. It counts on a very talented, continuously trained development team and day to day management support to clients. BtoBet allows licensees to be unique in the market, by giving them the opportunity to completely personalise their offers for Sports betting and iGaming business, online mobile and retail. BtoBet has technical branches with large ever-growing teams of developers in Skopje, Ohrid, Bitola, Belgrade, Nish, Tirana, and Rome. Malta hosts the commercial and marketing centre. Visit our site on: www.btobet.com
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Source: BtoBet and Megared team up for launch of “Magapuesta” in Colombia