Oddschecker insights: Bet365 takes early lead in Cheltenham Festival clickshare battle

Online operator giant sits comfortably ahead of William Hill in second as firms gear up for Q1 challenge  

Bet365 has stolen a march on its rivals for Cheltenham Festival clickshare some three months before the event.

According to the latest data from Oddschecker, bet365’s clickshare for Cheltenham ante-post markets sits at 18.3%, streets ahead of William Hill in second with 11.8%.

The Stoke-on-Trent-based operator, which occupies the first spot on Oddschecker’s matrix, will be looking to hold off the challenge of the chasing pack throughout Q1.

Taking third spot in the clickshare rankings for March’s showpiece is Sky Bet with 11.2%, while fellow Flutter brand Paddy Power is sitting in fourth with 10% clickshare.

Unibet just misses out on the top four with a 9.8% clickshare while Betfair Sportsbook (6.8%) and the Betfair Exchange (3.7%) are split by Coral with a 4% clickshare.

Coral’s Entain stablemate Ladbrokes is sitting in ninth with a clickshare of 3.2%.

Oddschecker noted the recently launched BetMGM brand has managed to sneak into the top 10 with a 2.6% clickshare on the back of “generous pricing” and recent sponsorship campaigns on the site.

Away from the Cheltenham Festival, Oddschecker is set to launch a new free-to-play game this month in the shape of Oddschecker Bet Bingo.

The game will see users given a free bingo card featuring odds for headline, televised sporting events broadcast on Boxing Day.

These include the King George VI Chase Day and five Premier League matches.

The campaign, which has been sponsored by Sky Bet, will see the operator gain “headline exposure” on the bingo cards.

 

​EGR Intel

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