Optimove iGaming Pulse Report April 2024: Stickiness showing with major sports events

Estimated read time 2 min read

In a monthly column, Optimove looks at how casino and sports KPIs performed in April 2024 on the back of March Madness in the US
The post Optimove iGaming Pulse Report April 2024: Stickiness showing with major sports events first appeared on EGR Intel.  

March Madness brought an expected spike in first-time depositors (FTDs, or new players) in the US during the month of March.

With the dust settled on the peak event, Optimove Pulse showed an increase in the retention rate of new depositors during April.

Data showed 42% of players who made their first deposit during March remained active in the following month, an increase of +10% in the new player retention rate compared to March.

With the final stages of March Madness spilling over to April with 10 men’s and women’s games, new players continued to place bets on the tournament. 

For more insights visit Optimove’s Pulse.

Sports

Monthly conversion and retention – April 2024

Average monthly amount distribution per single deposit

Average monthly amount distribution – total deposit

Average number of deposits per player – 10.6

Casino

Monthly conversion and retention – April 2024

Average monthly amount distribution per single deposit

Average monthly amount distribution – total deposit

Average number of deposits per player – 12.7

Sports and casino betting activity

Average bet amount per player

Sports – €381, Casino – €1,534, All – €931

Average number of bets per player

Sports – 51, Casino – 1,792 , All – 881

Average net gaming revenue per player – €92.48

                                                                                                                                               

Average activity days per player – 8.77

Stay tuned for Optimove’s iGaming Pulse report  to be published next month

The post Optimove iGaming Pulse Report April 2024: Stickiness showing with major sports events first appeared on EGR Intel.

 

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