Optimove iGaming Pulse Report January 2024: US NFL bettors up 20% YoY

Estimated read time 2 min read

In a monthly column, Optimove looks at how casino and sports KPIs performed in January 2024 as the NFL helps surge engagement
The post Optimove iGaming Pulse Report January 2024: US NFL bettors up 20% YoY first appeared on EGR Intel.  

January is traditionally a strong month for sportsbook activity in the US, thanks to the impactful NFL Playoffs. As new or casual players join in on the action, they boost the total number of players while reducing the average single wager amount.

To understand the January effect in terms of sportsbook players, we conducted a month-on-month comparison, using January 2023 as the baseline. Notably, there were declines in every subsequent month, including during March Madness. January 2024, however, showcased a 20% surge in the number of bettors compared to January 2023. Could Taylor Swift be a contributing factor? Let’s not rule that out as a possibility.

For more insights visit Optimove’s Pulse.

Sports

Monthly conversion and retention – January 2023

Average monthly amount distribution per single deposit

Average monthly amount distribution – total deposit

Average number of deposits per player

Casino

Monthly conversion and retention – January 2024

Average monthly amount distribution per single deposit

Average monthly amount distribution – total deposit

Average number of deposits per player

Sports and casino betting activity

Average bet amount per player

Sports – €420, Casino – €1,633, All – €730

Average number of bets per player

Sports – 75, Casino – 1,220, All – 368

Average net gaming revenue per player – €80.97

Average activity days per player – 8.12

Stay tuned for Optimove’s iGaming Pulse report to be published next month

The post Optimove iGaming Pulse Report January 2024: US NFL bettors up 20% YoY first appeared on EGR Intel.

 

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