All of the latest news from the supplier side of the industry, including updates from SOFTSWISS, Oddin.gg and ALT Sports Data
Pragmatic Play links up with Niké
Pragmatic Play has bolstered its presence in Slovakia after partnering with local operator Niké.
The partnership between the two will see the operator add titles such as Wolf Gold and Sugar Rush to its offering.
Irina Cornides, Pragmatic Play COO, said: “Pragmatic Play continues to expand in regulated markets, and partnering with major operators like Niké in Slovakia provides a great opportunity for us to deliver our rich portfolio of games to even more players.”
Robert Vizvari, Niké CRO, added: “Adding Pragmatic Play games to our game lobby is a significant step forward for us.”
SOFTSWISS releases 2024 igaming trends survey
SOFTSWISS have published a report looking at the igaming trends in 2024.
The document, available for download, analyses Malta and Curaçao regulations, responsible gambling strategies as well as gamification as a pivotal future focus.
Valentina Bagniya, SOFTSWISS CMO, said: “Being an innovative tech company and one of the igaming leaders, SOFTSWISS recognises its responsibility as an industry trendsetter.
“This report is our significant intellectual contribution to the development of our sphere, especially during the pivotal period when companies are enhancing their business strategies for more impressive results in the upcoming year.”
Oddin.gg signs CS2 data rights partnership
Oddin.gg has struck a data rights deal with esports tournament provider Professional Gaming League (PGL) ahead of the Major Copenhagen 2024 tournament.
The deal will see Oddin.gg offer odds, risk management tools and services as well as widgets for the newly released Counter Strike 2, which the Danish competition will be based on.
Marek Suchar, Oddin.gg managing director and co-founder, said: “We are thrilled to be pushing the boundaries once again, and doing what others are not capable of doing: finally directly connecting two worlds we deeply care about.”
Silviu Stroie, PGL CEO, added: “Teaming up with Oddin.gg allows us to harness the full potential of our esports data, creating novel avenues for fan engagement and introducing fresh market innovations.”
SkillOnNet firm undergoes rebrand
Prime Gaming has rebranded to Kinetic Digital to better reflect the brand’s core values.
The SkillOnNet-owned firm has launched with a brand-new logo and design overhaul. The group’s affiliate arm, Prime Partners, will retain its current identity.
Rachel Regev, Prime Gaming VP of marketing and operations, said: “Our motivation at Kinetic Digital is rooted in daring endeavours, continuously challenging ourselves and fostering a collaborative environment.
“We emphasise growth, progression and working together, celebrating the journey as much as the milestones.”
RubyPlay makes Italian market debut
RubyPlay has entered the Italian market after agreeing a deal with Flutter Entertainment brand PokerStars.
The Italian debut follows RubyPlay’s launch PokerStars earlier this year.
Dr Eyal Loz, RubyPlay CPO, said: “We are proud to announce our expansion into the Italian market following a highly successful period with PokerStars.
“This strategic move marks our first direct integration in Italy, a key market with a dedicated player base eager to explore our diverse content.”
ALT Sports Data secures MotoAmerica deal
ALT Sports Data has partnered with MotoAmerica to distribute sports betting data for the company’s events.
MotoAmerica is the home of the AMA Superbike Championship and one of the leading motorcycle promotions in the Americas.
The partnership will kick off with MotoAmerica’s 10th season in 2024.
Todd Ballard, ALT Sports Data CMO, said: “As the official data partner of MotoAmerica—North America’s premier professional motorcycle road racing series—we are opening the door for a new and highly engaged audience to engage with the sport.”