This week in B2B news (2 February)

All of the latest news from the supplier side of the industry, including updates from Neosurf, 20SHOTS and Digitain  

Neosurf hires Sue Page as NA CEO

Neosurf has named Sue Page its new CEO for North America.

Page will be responsible for driving product strategy and providing onboarding tools for players as the former Amazon and Costco exec links up with the payments firm.

She said: “I am thrilled to have been appointed as the CEO of Neosurf North America. This is an exciting time for Neosurf as we celebrate our 20th anniversary and launch in the US.

“As a company that already boasts a strong female lead in its global CEO, Andrea McGeachin, Neosurf has been a true trailblazer when it comes to championing women in payments, and I’m pleased to be able to continue this trend in North America.”

Future Anthem extends Buzz Bingo partnership

Buzz Bingo has expanded its partnership with Future Anthem to deliver further real-time personalisation on the operator’s platforms.

Future Anthem’s Amplifier AI will power the UK bingo operator to drive automation including advanced game lobby recommendations and triggering bonuses if a player is likely to leave.

David Swaine, Buzz Bingo head of product, slots and games, said: “Real-time personalisation is a game-changing innovation that will materially improve the way we interact with our players and help improve retention.”

Chris Conroy, Future Anthem chief data officer, added: “Integrating Amplifier AI into Buzz Bingo’s day-to-day operations not only emphasises the importance of real-time personalisation but shows that if operators are to succeed and grow in a hyper-competitive market, they must embrace AI and its ever-growing capabilities.”

20SHOTS partners with new Brazilian operator

20SHOTS has signed a deal with Bitx.bet to launch free-to-play games around the Paulista championship.

Bitx.bet becomes 20SHOTS fifth partner in Brazil and will also receive the supplier’s Serie A content as part of the linkup.

Franco Oggiano, Bitx representative, said: “We knew of 20SHOTS’ free-to-play affiliate model and it was really attractive. We are excited to have their offering on our site to help acquire and engage with new and existing customers.”

Jacob Kalms, 20SHOTS founder, added: “It’s already been a big year for us. We’re going to continue to push into the Brazilian market, partnering collaboratively there as we do in the UK.”

Digitain adds Bragg Gaming content to Centrivo platforms

Digitain has added over 500 games to its Centrivo Dynamics and Centrivo Universal igaming platforms following a deal with Bragg Gaming.

Bragg’s full portfolio will be available on Digitain’s platform to add to existing exclusive and in-house content.

Ashot Sahakyan, Digitain director of international relations, said: “Bragg has proven best-performing content and combined with Digitain’s comprehensive igaming platform for all our partners, this partnership is a good fit for our continued commercial growth as unique content remains a key differentiator for online B2C casino brands.” 

Matej Nemec, Bragg Gaming commercial director, added: “We are delighted that over 500 games from our content portfolio is now available through Digitain’s Centrivo platforms, which further increases our games reach to operators and to their players.”

ShotQuality nets data licensing deal with Plannatech

ShotQuality has teamed up with Plannatech to provide the sportsbook supplier with its extensive basketball data.

The deal will see Plannatech gain access to ShotQuality’s proprietary player-tracking and location data.

Simon Gerszberg, ShotQuality CEO, said: “This is a great moment for our company and validation that the depth and quality of our data makes it a key component for operators looking to increase pricing accuracy and improve margins.”

Oli Gibbons, Plannatech director of trading research and development, added: “ShotQuality stands out as the quintessential expert one needs to know in the basketball data arena.”

Soft2Bet appoints Nicolas Campano as Latam sales director

Soft2Bet has appointed Nicolas Campano as sales director for Latam.

Campano has previous experience with Play’n GO and Yggdrasil Gaming and will look to grow Soft2Bet’s presence in the region.

Campano said: “I am particularly excited about the opportunity to introduce our gamification products to the region, which have been proven to be incredibly effective in driving player engagement and retention.”

Martin Collins, Soft2Bet chief business development officer, added: “Latin America is one of the fastest-growing regions in the world for igaming and he will bring energy, drive and contacts to develop our growth in the region.”

1xBet to sponsor PGL Esports Counter-Strike 2 tournament

The first-ever Counter-Strike 2 major, which will be hosted by PGL Esports, will have 1xBet as its official betting partner.

The event will be held in Copenhagen and will take place between 17-31 March.

Alex Sommers, 1xBet representative, said: “We are pleased to become a part of esports history and act as a partner in the first Counter-Strike 2 major organisation.

“The game is only a few months old, but professional players have already studied all the innovations and are ready to demonstrate their best at PGL Major Copenhagen 2024.”

 

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