This week in B2B news (23 February)

All of the latest news from the supplier side of the industry, including updates from Pragmatic Play, Gaming Corps and Booming Games
The post This week in B2B news (23 February) first appeared on EGR Intel.  

Pragmatic Play expands Greek partnership with bet365

Pragmatic Play has further expanded its partnership with bet365 in Greece by providing multi-product offerings to the operator.

Bet365 players in the market will now be able to use Pragmatic Play’s full portfolio of slot titles as well as a range of live casino games.

Irina Cornides, COO at Pragmatic Play, said: “Greece is an exciting market with significant potential for Pragmatic Play slots and live casino products to engage and entertain bet365 players in the country.”

A spokesperson for bet365 said: “Pragmatic Play’s slots and live casino products have cemented themselves as fan favourites in every market we’ve launched them in so far, so logically the next step is to further expand the portfolio into another jurisdiction, Greece.”

Gaming Corps to provide entire portfolio to CasinoFriday players in Finland and Norway

Gaming Corps has announced a new partnership with WKND to become the operator’s latest supplier partner.

Under the new agreement, Gaming Corps will soon be able to offer its entire premium games suite to WKND’s CasinoFriday brand in Finland and Norway.

Danielle Calafato, CCO of Gaming Corps said: “WKND has made a mark on the online casino market in a short space of time and we are delighted to become a part of their journey by offering our exhilarating suite of games to CasinoFriday’s players.”

Marcus Fabricius, head of casino at WKND, said: “At WKND, we are extremely focused on offering the best possible gaming experiences and Gaming Corps’ fantastic and expanding list of games will help us do just that.”

3 Oaks Gaming awarded UK licence

3 Oaks Gaming has announced that it has received a remote operating licence from the Gambling Commission (GC).

The company will now be able to distribute its games to licenced operators within the UK.

Sebastian Damian, managing director of 3 Oaks Gaming, said: “We are thrilled to have obtained our UKGC licence, an esteemed accreditation within one of the world’s most recognised gambling markets.

“With this milestone achieved, we are dedicated to delivering high-quality, engaging content to UK-licenced operators,” he added.

Booming Games reaches agreement with BetFounders to expand African presence

Booming Games will soon be offering its premium gaming content to players in the African market after partnering with BetFounders.

The partnership follows Booming Games’ recent expansions into other global markets.

Simona Lanzoni, head of account management at Booming Games, said: “Teaming up with BetFounders, a standout in the gambling industry, represents a major achievement for our company.”

Artur Harutyunyan, co-founder and CEO at BetFounders, said: “We’re thrilled to welcome Booming Games to our portfolio.”

ESA Gaming forges new partnership with

ESA Gaming has announced a new collaboration with Portuguese brand

Under the terms of the new agreement, ESA Gaming will aim to integrate its lightweight mobile gaming suite into the offering, significantly expanding its reach in Portugal. 

Thomas Smallwood, head of marketing at ESA Gaming, said: “Securing this partnership marks a significant milestone in our mission to make our games accessible to a broader audience.”

Sérgio Pascoal, head of R&D at, added: “We’re excited about the prospect of introducing ESA Gaming’s captivating lineup of games to our cherished customers.”

Pragmatic Play taps Optimove’s Opti-X to enhance player experiences

Optimove’s Opti-X CRM has been chosen by Pragmatic Play as its preferred CRM marketing solution as it looks to enhance player satisfaction.

Through the deal, Pragmatic Play will use Opti-X within its operations to increase player engagement, retention, overall experience and lifetime value with personalised player recommendations.

Matthew Gilbery, director of personalisation offering at Optimove, said: “We are thrilled to be chosen by Pragmatic Play – an industry-leading supplier dedicated to the delivery of exceptional gaming experiences that keep players coming back for more.”

A spokesperson for Pragmatic Play added: “Our collaboration with Optimove reflects Pragmatic Play’s commitment to providing operators and their players with the very best in personalized entertainment experiences.”

The post This week in B2B news (23 February) first appeared on EGR Intel.


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