Tombola to sponsor the return of Deal or No Deal

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Flutter Entertainment-owned bingo operator to also launch an exclusive mobile game to complement the popular gameshow  

Tombola has announced that it will sponsor the return of game show Deal or No Deal on Monday, 20 November.

As part of the sponsorship, the bingo-led brand idents – 10-to 30-second short ads used for promotion and include a brand’s name and logo – will wrap around the ad breaks during the broadcasts. 

The idents will feature two players, represented by mobile phones, talking about what is going on in the show, designed to mimic the conversations in tombola’s game chatrooms.

Deal or No Deal will run on ITV1 and ITVX every weekday at 4pm for four weeks. 

As well as including idents during the TV show, the Flutter Entertainment-owned operator is launching an exclusive and “unique” game within the tombola app called the ‘Banker’s Bonus’,  which will deliver one of the highest returns to players of Deal or No Deal games on the market. 

James Boord, marketing director at tombola, said: “We are excited to be part of the on-air resurgence of Deal or No Deal and delighted to work with [production company]  Banijay to bring our player community new games. We can’t wait to see what the future holds for this new series and our partnership with ITV.” 

Tombola is also returning to sponsor ITV’s long-running reality survival series I’m A Celebrity… Get Me Out of Here! for a seventh consecutive year. 

To mark this year’s sponsorship of the popular show, the operator will invite viewers to play tombola’s free-to-play ‘Bug Match’ games, which offer players the chance to win prizes worth up to £1,000.


​EGR Intel

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