Why payment providers are your new retention tool

Estimated read time 3 min read

Payment platforms can pave the way for the future of igaming with innovative promotions. In this article, brought to you by Aircash, the provider explores how this is possible  

In recent years, Aircash has boldly reshaped the landscape of the igaming market with a unique approach to payments and users. Recognised by Deloitte and the Financial Times as one of the fastest-growing companies, Aircash has risen to become a desired payment partner in Europe.

The innovative approach of Aircrash to the igaming user experience is through fast, simple UX and seamless cash deposit and withdrawal services. Focused on a founding principle of a strong commitment to increasing customer conversion, the backbone and key driver of Aircash is continued ambitious success.

Innovative fusion of services

At the heart of Aircash’s transformative journey lies its promotion algorithm, a dynamic centrepiece that seamlessly integrates a multitude of innovative services. Aircash users have the possibility to send money across Europe (e.g. expats in Western Europe transfer money back home); use day-to-day services for parking tickets, utility bills and tolls; but also purchase PlayStation, Twitch and other games vouchers.

Aircrash also has strategic partnerships with major food delivery companies, such as Glovo and Wolt. Adding another dimension, Aircash allows couriers to use the platform as a secure cash deposit method. This creates a unique blend of offerings that caters to a diverse customer base. A truly multi-faceted ecosystem.

Comprehensive marketing coverage

Aircash has combined its technological advantages with a strong dedication to the creation of unique promotion initiatives that are finely tailored to meet the unique needs of both its users and partners.  Successful marketing campaigns have left a lasting impact on the industry, evidenced by collaborations with market leaders and growing providers.

Aircash has provided leading tier-one European operators in-app cross-promotions for each deposit to all inactive dormant, churned, and players with unsuccessful deposits, by an alternative payment method. Results with one operator were 25,000 reactivated players in a single month that generated €2m.

In the Eastern European market, Aircash launched a cashback promotion for first-time depositers, employing a digital and in-point-of-sales communication strategy. Targeting potential users from igaming, money transfer, food delivery couriers, and the expatriate user base, this bold straregy resulted in the aqusition of 40,000 new players with a monthly deposit increase of €1.5m within a three-month period.

These strategic partnerships illustrated the transformative potential of synergies between gaming platforms and payment providers.

Aircash’s influence extends far beyond a single region; it spans across the entirety of the European Union. Through its expansive distribution network, it has succeeded in attracting a continuously growing user base, positioning itself as the preferred choice for both gamers and businesses operating within the igaming sector. The company’s dedication to innovation and user satisfaction has propelled it to the forefront of this rapidly evolving industry.


​EGR Intel

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