Bally’s Chicago opened on September 9 to much fanfare inside the landmark Medinah Temple in the River North neighborhood.
The Bally’s Chicago exterior is seen before its opening in September 2023. The temporary casino located in the Medinah Temple will help fund the permanent $1.7 billion Bally’s Chicago casino resort. (Image: Axios Chicago)
The casino won more than $6.67 million during its 24 initial days in September, with more than 80K visitors entering the temporary gaming facility featuring 800 slot machines and 56 live dealer table games. The 34,000-square-foot venue additionally features three full-service restaurants and two bars.
Following the casino’s first three weeks in operation, the hype naturally subdued a bit in October. According to data from the Illinois Gaming Control Board (IGCB), Bally’s Chicago generated gross gaming revenue last month of a little more than $7.6 million. During the 31 operating days, the casino welcomed 83,113 visitors or 2,681 patrons a day.
The Medinah Temple was never a mosque but instead, opened in 1912 as an ornate auditorium with seating for about 4,200 people on three levels. The space was gutted and transformed into a retail complex in 2000. Bloomingdale’s occupied the space until it vacated the Medinah Temple during the COVID-19 pandemic.
The temporary Bally’s Chicago will be replaced by the $1.7 billion permanent integrated casino resort scheduled to open in the coming years.
Construction on the permanent resort located at 777 W. Chicago Avenue at the Freedom Center in the River West neighborhood is expected to begin next summer and take two years to complete. Tribune Publishing has occupied the 30-acre site but is relocating its printing plant for the Chicago Tribune and Chicago-Sun Times by July 2024.
Promotions Keep Casino Busy
Bally’s Chicago won about $245,446 on its casino floor each day in October. That’s down nearly 12% from the roughly $278,267 that it generated in GGR each day in September when the opening excitement spiked interest in the Windy City’s newest entertainment attraction.
During Bally’s Corporation’s third-quarter earnings call this month, Bally’s Corp. President George Papanier said the “soft launch” of the company’s temporary casino in Chicago was a success. Papanier explained that the casino’s official ribbon-cutting ceremony was held on October 3, and marketing and promotional deployments will soon increase revenue.
The Bally’s boss said the company opened the temporary casino under budget despite a three-month delay because of regulatory sign-off. Papanier expects gaming revenue to increase with better incentives and once the casino goes 24/7. The casino is currently open 8 a.m. to 4 a.m. daily.
We expect to start operating 24 hours per day soon, pending regulatory approval. In conjunction, we plan to implement our core marketing campaign to increase the frequency of visits that will capitalize on a rapidly growing database,” Papanier said.
“With the continued ramping of this property, we remain confident in our financial expectations to generate approximately $50 million-plus of annual adjusted EBITDAR,” he added.
City Tax Benefit
Illinois lawmakers and Gov. JB Pritzker (D) in 2019 expanded gaming with the approvals of a downtown Chicago integrated resort casino and five smaller casinos in the Chicago suburbs. The legislation was designed to generate new state and city tax revenue, with the latter supposed to be used to bridge severe funding gaps in the city’s pension program for its police and firefighters.
During its first 55 days in business, Bally’s Chicago created nearly $3.3 million in state and local tax revenue. Chicago’s share was almost $1.5 million.
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