Exclusive: ComeOn Group set for local B2B push in Brazil
Online operator’s sportsbook platform, Arland Technologies, setting sights on B2B growth ahead of country’s regulation
ComeOn Group is readying for a concerted B2B push in Brazil with its B2B sportsbook platform Arland Technologies, EGR can exclusively reveal.
Arland Technologies, which ComeOn Group has tapped to build out its own sports betting platform, is an Austrian firm established in 1997.
The group has recently signed up a fourth regional Brazilian operator as the market prepares to be fully regulated.
The Chamber of Deputies could vote on Bill PL 3,636/2023 this week, which would mark the penultimate step in regulating sports betting in the country.
The long-road to regulation has been difficult, and another blow last week saw the Senate remove igaming from the regulated framework in a major blow.
Arland Technologies has been operating in Brazil since 2014, with a focus on delivering omnichannel propositions for local operators.
EGR understands that Arland Technologies is positioning itself as a market leader in Brazil, according to the group’s own studies, with further operator partnerships set to be pursued.
Felipe Andrade, Arland Technologies CEO, said: “In a regulated market, existing operators must prioritise efficiency and performance, especially with new operational requirements demanded and international entrants putting even more pressure on local operators.
“This is where Arland is the go-to partner in navigating these challenges.
“We are equipped with a comprehensive set of tools and enough Brazilian market experience to empower local operators to compete on the same level of excellence and efficiency as international competitors, ensuring traditional operators to stay at the forefront of this ever-changing environment while safeguarding their heritage,” he added.
EGR Intel
[shorturl]
[/shorturl]
