North Star Network adds Brazil’s Um Dois Esportes to expanding roster
Affiliate acquires fourth brand of 2024 with the website’s legacy staff set to be retained
The post North Star Network adds Brazil’s Um Dois Esportes to expanding roster first appeared on EGR Intel.
North Star Network (NSN) has continued its M&A spree with the addition of Brazilian sports website Um Dois Esportes (UDE) to its global portfolio.
The website becomes NSN’s fourth acquisition in as many months, with the affiliate adding another Brazilian operation to a list that already includes Premier League Brasil and Lakers Brasil.
UDE, which provides sports coverage and analysis for the Brazilian state of Paraná and beyond, was formed on the back of media company GRPCOM merging the editorial teams of Gazeta Do Povo and Tribuna do Paraná in 2020.
On the latest purchase, NSN co-founder Julien Josset said the affiliate was keen to develop the brand and confirmed Curitiba-based journalists from the legacy team will be retained to maintain UDE’s “unique tone and popular coverage of the Paraná sports”.
He said: “Thank you to the team at GRPCOM for their faith in us to take the brand forward. Um Dois Esportes is an established and renowned site in Paraná State, and we’re excited about the challenge of developing this asset.
“We’re happy to maintain the collaboration with the existing editorial team, and look forward to working with them, bringing our unique NSN approach, to take UDE forward.”
GRPCOM director Rafael Mello said that the initial interest from NSN took the brand by surprise, but while there was no intention to sell the company, the follow-up conversations convinced staff that they were in safe hands.
“We were surprised by the interest, and initially had no intention of selling Um Dois,” he said.
“But as the conversations evolved, we realised this was a serious group with good intentions.
“We were very happy to see our project being valued by a large international group and going global, demonstrating the quality of the content we produced.
“We’re also proud that North Star inherited our journalists, who are truly responsible for the success of the product we offer readers every day.”
The affiliate kicked off the year with the seven-figure purchase of SportsMole.co.uk as well as South American sports media space AlAireLibre.cl and UK brand MrFixitsTips.co.uk.
Since being established in 2011, NSN now has brands operating in 30 countries.
The post North Star Network adds Brazil’s Um Dois Esportes to expanding roster first appeared on EGR Intel.
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