Data supplier rolls out new product which is “designed to revolutionise the way operators and suppliers” analyse player behaviour
Egamingmonitor (EGM) has launched a new lottery-focused data product which is designed to “revolutionise” the way operators and suppliers track customer behaviour.
As part of the new offering, there will be a dashboard which will allow users to assess changes in market share for a number of lottery products, including Eurojackpot and Powerball, as well as the performance of local lottery products and upsell features such as Raffle, Extra, Joker or Doubleplay.
The new product will allow users to simulate the impact of vertical adjustments such as jackpot sizes, draw frequencies and ball configurations.
As part of the launch, EGM detailed some key 2023 trends for across the lottery sector.
The supplier found that per capita sales of multistate draw products were highest in New York, Portugal and Ontario.
It was also found that customers in Delaware, Finland and Norway were more susceptible to increases in jackpot size.
Additionally, operators in Puerto Rico, Arizona and Austria were best at promoting lottery add-on products.
Lastly, the supplier said that it found that the California Lottery, Svenska Spel and the Atlantic Lottery had seen the greatest improvement in sales of multistate products during 2023.
Kevin Dale, CEO of EGM, said: “Last year we launched our bingo product, the year before that was casino and this year it’s the turn of lottery: the oldest and largest gaming sector.
“We track sales of all draw products from both state and national lottery organisations globally. This allows us to produce interactive reports for both lottery operators and suppliers.
“Operators can now compare performance to their peers across borders, gaining valuable insights into what products, features or reconfigurations seem to pay off. Better decisions lead to higher revenues, which ultimately means more money handed over to good causes worldwide, too,” he added.
To find out more about the Stocks Tracker and EGM, please reach out here.