ITV shows to undergo fast games treatment following deal with Jogo Global
New range of fast games based on ITV shows set to be launched after broadcaster reaches agreement with casino content developers
The post ITV shows to undergo fast games treatment following deal with Jogo Global first appeared on EGR Intel.
Several of ITV Studios’ shows such as Love Island and I’m a Celebrity… Get Me Out of Here! are set to be reimagined as fast games after the British broadcaster agreed a deal with Jogo Global to share its IP rights with the online casino platform provider.
The collaboration will now see Jogo Global develop a range of games based on ITV’s reality TV shows, including The Voice and Hell’s Kitchen.
Jogo Global describes its fast games as immersive multiplayer products that feature social and community engagement tools and a wide range of engaging game concepts such as crash, double, mines, pick and pull tabs.
Speaking on the new deal, CEO of Jogo Global, David Marcus, said: “The start to 2024 has been incredibly positive for Jogo, and nothing has thrilled me more than this hugely significant deal with ITV Studios.
“The fast games category continues to go from strength to strength and to be able to build new titles around the IP of shows such as The Voice and Love Island is very exciting. We cannot wait to bring these games to market.”
Steve Watling, SVP gaming, global partnerships, ITV Studios, added: “The team at Jogo Global has a track record for taking highly valued IP and combining it with clever concepts to deliver compelling gaming experiences and this collaboration, alongside global operators, will open opportunities in new and established markets.
“We are not only happy to trust Jogo with some of our most valued brands, but we cannot wait to see the games.”
In a previous online casino brand TV show tie-in, Tombola announced last year that they were sponsoring the return of Deal or No Deal.
The post ITV shows to undergo fast games treatment following deal with Jogo Global first appeared on EGR Intel.
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