FairPlay Sports Media unveils “industry first” bet builder comparison tool
Affiliate adapts its traditional comparison grid with fresh interface to give users the best odds via new parlay engine
The post FairPlay Sports Media unveils “industry first” bet builder comparison tool first appeared on EGR Intel.
FairPlay Sports Media has launched an “industry-first” bet builder comparison tool which will allow players to check the best odds on same-game accumulators via its UK Oddschecker brand.
The comparison tool will take odds from several operators, including bet365, Sky Bet and Paddy Power, and will give users a “fairer, simpler way of finding more value in this hard-to-compare market”.
The tool will also initially launch with prices from BetMGM and Spreadex, with FairPlay confirming further operators and features will be added over time.
Those features will include real-time prediction and AI integration, with the product debuting across FairPlay’s internal brands before being rolled out to a variety of external partners.
Due to the complexity of bet builders, Oddschecker said the product had been adapted with a new user interface to “showcase where the best prices and value are to be found”.
Stuart Simms, FairPlay Sports Media group CEO, said the launch was further proof of how the affiliate was listening to customers and highlighted how it will maximise value for players.
Simms said: “This launch provides another instructive example of how we listen to our customers’ demands in order to level the betting playing field for them.
“We’re excited by a product that will galvanise bet builder users with a simple way to maximise their value, while also providing yet another bridge to operators looking for more traffic to their bet builder products which continue to be significant margin-boosters for them.
“Bet builders, by their very nature, favour the brave. The bravest bettors will win from significantly enhanced prices as we expose those hiding behind odds obfuscation, while those operators who have true trading expertise and back themselves in this competitive marketplace will win out in the long run,” he added.
The post FairPlay Sports Media unveils “industry first” bet builder comparison tool first appeared on EGR Intel.
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